Server-side rendering and technical SEO for better visibility – fast first paint, clean meta data and content that is fully indexable. A site that only renders after JavaScript runs can look like an empty page both to a crawler and to a slower device.

What technical SEO covers

Not keywords, but whether content can be found, loaded and interpreted correctly. Status codes, canonicals, hreflang on multilingual sites, sitemap and robots.txt, structured data, internal linking and load speed. Most visibility is lost here rather than in the page copy.

What we handle

  • Rendering content on the server so it is available without running scripts.
  • Canonical URLs and redirects with no chains or dead ends.
  • Hreflang with reciprocal return tags across every language variant.
  • Structured data for products, articles and company details.
  • Image, loading and layout optimisation for Core Web Vitals.
  • Regular technical audits with a prioritised list of findings.

How we measure it

Not by the number of items ticked off, but by how many pages are actually indexed, how impressions move in Search Console and whether first paint improved on mobile. Technical SEO is ongoing maintenance, not a one-off exercise.

We crawl our own site regularly with the same tooling we use on client projects.

Frequently asked questions

Do we have to rebuild the site for SEO?

Usually not. Most findings sit in configuration – redirects, canonicals, meta data, sitemap or indexing. Those can be fixed without touching the design. A rebuild only comes into play when content does not reach the crawler at all without JavaScript.

How often is a technical audit worth running?

On an active site, at least quarterly and always after a larger change to templates or URL structure. Most defects appear when new sections are deployed rather than through the site gradually ageing.